Our Market & Product Development Department is a specialized external stakeholder support department that plays a critical role in supporting the miraa, pyrethrum, fibre and other industrial crops industries’ growth and development.
The primary objective of M & PD is to conduct market research and product development activities that help growers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers’ needs.
M & PD plays a crucial role in promoting innovation and growth in the miraa, pyrethrum, fibre and other industrial crops industry by conducting market research and developing new products and services, M & PD helps industry stakeholders to stay competitive and meet the changing needs of their market built around the industry.
